After COVID-19, 6 out of 10 people in their 20s to 40s have used online learning services, with the rate rising to over 70% among younger age groups. The courses covered a wide range of topics, including foreign languages, certifications, hobbies, and personal development.
Disconnected Journey.
I conducted a survey with approximately 200 students who took classes
at 1MILLION Dance Studio. I also carried out 1:1 interviews with 8 professional choreographers who have taught online dance classes and 5 students who have taken them.
Based on the research, I created personas for both choreographers and students.
I shared the user research insights with my team. Based on those insights,
we held several ideation sessions and defined the service’s main goal
along with key functional objectives.
Redefining Online Classes
An online dance UX that connects choreographers and students worldwide.
Studio Vibes, Online
Features designed to bring the energy of in-person classes into the online experience.
After discussing monetization strategies with the business team, we concluded that a paid model was inevitable. I researched paid features in similar services and helped design a monetization model tailored to our platform.
I also conducted research on local regulations, in-app payment policies, and competitor practices in our target markets, and went on to establish the official community guidelines for 5six7eight.
I created rough wireframes based on all defined features and reviewed them
with the engineering team for proof of concept (PoC). After validating
feasibility through the PoC and establishing the timeline,
I updated the wireframes accordingly and finalized the PRD.
Based on the wireframes, I structured the information architecture to ensure ease of use.
For each screen, I organized the content and visual hierarchy while crafting UX writing to enhance the user experience.
I then designed UI assets in alignment with the branding, content structure, and hierarchy. To maintain consistency across the product, I established a design system.
I conducted internal test to assess the ease of learning and identify potential errors.
I adapted the Cognitive Walkthrough method to evaluate the user flow.
The test was conducted via video call, during which I recorded the tester's screen to analyze their actions.
Afterward, I created a questionnaire and compiled a post-test report,
which helped guide the identification of areas for improvement.